UNDER ARMOUR FOR ZALANDO
As part of the ongoing collaboration between footwear brand Under Armour and online retailer Zalando, we created a campaign that aimed to open up ideas surrounding female empowerment. For the campaign, TAKE photographer Yotam Shwartz shot the brand ambassador for Under Armour, German actress Emilia Schüle. Shwartz and Schüle explored ideas surrounding the campaign concept ‘the only way is through’, creating dynamic and athletic images that emphasize the performative. Using a clean and uncluttered documentary style, the images give an edgy response to the campaign’s emphasis upon real emotions, addressing the challenges of balancing modern life.
Photographer: Yotam Shwartz @TAKE
Production support: TAKE Creative Production
Video Production: Blackpearl
Stylist: Sarah Sharon Karsten
Hair & Make-up: Marco Alecci